The Benefits of T-Shirts

I just recently returned from a week-long vacation to Panama City Beach in Florida with my family. My stepbrother’s only request the entire vacation was that we visit Pineapple Willy’s so he could buy a t-shirt. I walked into the gift shop at the restaurant and was stunned by the two walls stacked floor to […]

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Why Millennials’ Perceptions of Your Brand Matter

This past year, Millennials overtook the Baby Boomers as the largest generation in America according the U.S. Census Bureau, which means most companies can no longer afford to ignore the Millennial market when branding their products or services. With an expected $1.4 trillion in disposable income by 2020 (and the largest spending power of any […]

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