Holiday Cups
The Holidays are a time for happiness, shopping, good food, and time with family.
Read MoreTag: Marketing
The Benefits of T-Shirts
I just recently returned from a week-long vacation to Panama City Beach in Florida with my family. My stepbrother’s only request the entire vacation was that we visit Pineapple Willy’s so he could buy a t-shirt. I walked into the gift shop at the restaurant and was stunned by the two walls stacked floor to […]
Read MoreWhy Millennials’ Perceptions of Your Brand Matter
This past year, Millennials overtook the Baby Boomers as the largest generation in America according the U.S. Census Bureau, which means most companies can no longer afford to ignore the Millennial market when branding their products or services. With an expected $1.4 trillion in disposable income by 2020 (and the largest spending power of any […]
Read MoreColor: A Rainbow of Feelings
Color is one of the most important aspects of branding and one of the most often overlooked aspects as well. Even in nature, color means so much; tigers are striped to help them blend in with tall grass, flowers and fruits are colorful to attract animals to help them spread pollen and seeds, and without color, the […]
Read MoreCustomer Spotlight: Fresh from Hell
SAY HELL YEAH TO GOOD FOOD!
Read MoreExpand Your Brand
…make your brand as visible as possible at all times.
Read MoreVectors: What even?
Making a logo is tricky, so this is a quick guide to digital art formats and what is best to use for a logo
Read MoreBenefits of Going Green
Why would customers prefer to buy from environmentally-friendly companies?
Read MoreCustomer Spotlight – Local Juicery
Tired of hearing healthy meals and juices referred to as “tasting like cardboard,” Summer and her husband, Mike, set out to build a business that would positively highlight healthy, all-natural foods.
Read MoreMarketing v. Branding
If you’re a bit of a grammar snob (like yours truly), you’ll recall that ringing in your ears that happens every time someone uses a double-negative, chooses the wrong verb tense, etc. Well, that ringing is the same feeling anyone in the marketing or branding industry hears when someone uses the terms marketing and branding […]
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