Holiday Cups

August 9, 2017.Reading time 3 minutes.

The Holidays are a time for happiness, shopping, good food, and time with family.

The Benefits of T-Shirts

July 26, 2017.Reading time 6 minutes.

I just recently returned from a week-long vacation to Panama City Beach in Florida with my family. My stepbrother’s only request the entire vacation was that we visit Pineapple Willy’s so he could buy a t-shirt. I walked into the gift shop at the restaurant and was stunned by the two walls stacked floor to […]

Why Millennials’ Perceptions of Your Brand Matter

July 17, 2017.Reading time 6 minutes.

This past year, Millennials overtook the Baby Boomers as the largest generation in America according the U.S. Census Bureau, which means most companies can no longer afford to ignore the Millennial market when branding their products or services. With an expected $1.4 trillion in disposable income by 2020 (and the largest spending power of any […]

Color: A Rainbow of Feelings

June 7, 2017.Reading time 19 minutes.

Color is one of the most important aspects of branding and one of the most often overlooked aspects as well. Even in nature, color means so much; tigers are striped to help them blend in with tall grass, flowers and fruits are colorful to attract animals to help them spread pollen and seeds, and without color, the […]